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AIMpromote – A Lead Management Solution

For those of you who are looking for a CRM product, you’re probably overwhelmed with the number of choices available today. There is a huge range of solutions and most people just don’t know where to...

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Call Center Metrics – How do You Measure Them?

If your company sells any sort of product, chances are you have a support team or call center to deal with customers. Some companies outsource to countries like India where labor can be hired for lower...

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Dreamforce 2008 CRM Wrap

Salesforce.com just finished their annual CRM user conference in San Francisco and it was amazing to say the least. I’ve attended almost every year and they continually get better each time. Attendance...

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How Are Salesforce Admins Driving Company Revenue & Reducing Costs?

I was sent an interested email the other day from a company called Hire On-Demand which is a recruiting firm for Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) companies. It was a pretty...

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Why CRM Fails

Between the decision to implement an enterprise-wide software solution and it implementation and acceptance, lies perhaps the most treacherous ground in the corporate IT landscape… Research group...

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CRM Investments

CRM investment is wasted if the intelligence it delivers fails to influence dispatched communications. How can businesses ensure that money spent on CRM analytics actually begins to benefit the...

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Turning a New Leaf on Cross-Channel Communications

Consumers have become less loyal and much more demanding of the businesses they purchase goods or services from. But it’s not just quality and convenience they want; consumers are ever more interested...

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Customer Retention in a Recession

With a recession in full swing, cutbacks are being made. The latest Bellwether report from the IPA revealed the biggest fall in marketing budgets for nine years. However, in an economic downturn it is...

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The Riches of Relevance

Targeted marketing communications used to be something of a pipe-dream for many businesses.  Database analysis could establish an all round view of each customer, but the processes of translating this...

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Vox Pop Speaks Out for Direct Mail with Web

Each direct marketing campaign depends on a series of factors for its success. Careful planning is vital to ensuring that response rates are high and sales conversions numerous to effectively improve...

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